Archive for November 8th, 2010

The Social Network

 Canadian director David Fincher’s latest film The Social Network could fit more comfortably in the made for TV film category, but is nevertheless a fascinating examination of how one idea can affect the world.

The Social Network traces the rise of the Facebook phenomenon from the frat houses of Harvard to going global, the lawsuits that ensued and how the lives of over 500 million users have been transformed by using of Facebook from Silicon Valley to Henley-on-Thames, from Brazil to Cape Town, from Sydney to Toronto.

Harvard Harassment

Jesse Eisenberg makes a superb entrance in a major role as Mark Zuckerberg the genius behind linking the Ivy League American University social networks from Harvard to Stamford and supersedes any former attempts by creating a user-friendly interface for virtual network, sharing photos and updating one’s relationship status, now known universally as Facebook. Love it or hate it, the rise of Facebook is now a commercially viable form of communication, which has taken the digital world by storm. Fincher’s film shows the rise of the Facebook phenomenon from Zuckerberg’s cocky online response on his blog after being spurned by Erica, a lovely cameo by Rooney Mara at Harvard to his rise through several collaborations firstly with Eduardo Saverin, a diversely perceptive performance by Andrew Garfield, and then with Napster founder Sean Parker, the colourful and confident character suitably played by Justin Timberlake, proving that his acting abilities are certainly maturing.

Fincher responsible for some high end thrillers including Seven, The Game, Fight Club and Oscar nominated Curious Case of Benjamin Button is a prolific choice for a film which if left in the hands of a lesser director, could have become a slightly drawn out geek match about intellectual property rights, failed love affairs and immense wealth bestowed on a set of twenty-something’s who surely were given an added advantage already being at Harvard in the first place. The Social Network is an engrossing look at a very recent digital phenomenon and the ingenuity, entrepreneurial savvy  and success of three men who clearly realized that they had discovered a gaping hole in the social fabric of Anglo-American society and filled that void with a network which combines privacy with a sense of community.

Global Phenomenon

Facebook, like the invention of the light bulb, the car, and most obviously the internet is here to stay and will definitely grow, transform and has embraced the real 21^st century notion of a global digital village. Watch out for a wonderful performance by Armie Hammer playing both the affluent, rowing crazy twins Cameron and Tyler Winklevoss and of course the cleverest part of The Social Network is the poster, – You don’t get to 500 million friends without making a few enemies, reminding the viewer of a similar poster?

Every face tells a story…